Generation Squeeze began as a University of British Columbia project researching generational inequality in Canada. With the support of early funders like the United Way, Vancouver Foundation, Social Sciences and Humanities Research Council, Mowafaghian Foundation and Vancity Credit Union, we became an awareness campaign. After years of raising awareness about the growing squeeze on younger Canadians, we now know awareness isn’t enough.
The thing squeezed Canadians in their 20s, 30s and 40s need more of, we believe, is influence, both in politics and the market. Looking around for inspiration, we found it in the Canadian Association of Retired Persons, a network of 300,000+ people who successfully lobby governments on behalf of Canadians 50+.
We think it’s time there was an equivalent lobby for Canadians in their 40s and younger.
Not because we want to work against the interests of our parents or grandparents, but because we believe in a Canada that works for all generations.